How ChurchCopy.ai Solves Church Communication Challenges

About Client

Our client is a marketing expert with nearly 15 years of experience across nonprofits, startups, and commercial businesses. His background lies in building clear messaging, mapping audience journeys, and driving engagement strategies that deliver real results.

ChurchCopy.ai grew out of his deep understanding of communication gaps within faith-based communities. Through market research, he identified a clear need: churches spend more than 180 hours each year writing newsletters, emails, and social media posts.

With strong ties to church networks and an eye for scalable solutions, he came up with a tool designed to meet a very specific, underserved audience. He came to us with the idea of ChurchCopy.ai — the project aimed at helping churches save time and bring their communication to a whole new level.

The Challenge

Building ChurchCopy.ai meant balancing the nuanced needs of church communities and a highly engaged client. The main challenges we faced are the following:

• Intensive change requests: The client actively tested features with real users, providing constant feedback. This required a lot of upgrades during the exact development and constant clear prioritization to avoid scope buildup.
  
  
• Sensitive, niche content generation: The church is an environment with a particular tone of communication. Generating content with a church-appropriate tone of voice is challenging for AI, especially when users expect the texts to sound accurate and natural.
  
  
• Limited church resources: Most churches lack dedicated communication staff, so the UI and workflows had to be simple, intuitive, and ready to use out of the box.

As a result, this project demanded close collaboration, fast iteration, and a deep understanding of both technical limits and community particularities.

Dev Process

High-Involvement, Agile Workflow

The client was highly engaged throughout development, testing the tool with real church staff, gathering feedback, and suggesting updates very often. This resulted in intense change management and required an agile workflow from the team. Priorities shifted very often, so the ability of our team to adapt quickly without missing focus on the core scope was crucial. Clear communication was key to keeping both speed and product quality on track.

No-Code Development

For our team, this project also stood out on the development side, as it was built with a low-code solution. While we used to approach such platforms with caution, experience has shown us they can be effective on certain projects. In this case, the choice enabled rapid prototyping and faster iterations. Low-code proved to be strategic for niche, well-defined use cases like this one.

Prepared for Scale

From day one, the team knew that low-code platforms used in this project would provide us with only limited scalability and performance. That’s why the MVP obviously was treated as a stepping stone, as a client had to validate the market before investing in native development. Once core features are proven and monetization is stable, the plan is to rebuild using more robust technologies, with the long-term vision in mind.

Design Process

Client-Driven Design

The client came to us with pre-made designs created in Lovable.ai. It’s a lightweight tool best suited for fast prototyping. While the visuals weren’t ready for production yet, they laid the groundwork for implementation.

Turning AI-Generated Mockups into Functional Design

The initial design concepts were created using an AI tool — a great example of how minimalistic, user-friendly interfaces can be quickly prototyped with AI. Our team took those drafts and turned them into a fully functional UI.

Close Collaboration for Real-Time Feedback

As was mentioned before, our client had a strong sense of the target audience. His research helped us align product functionality with user expectations. Also, the team stayed in close contact with pastors, who are the app’s potential users, to gather feedback early and often. These quick insights helped us fine-tune the UX and spot friction points before scaling the design further.

Outcome

ChurchCopy.ai quickly proved its value within the underserved market. From social media posts to announcement scripts for Sunday mornings, ChurchCopy.ai covers a broad range of communication formats. By providing cohesive copy packages that can be used in many different formats, the communication teams can better come alongside the ministry partners and help them to reach people more effectively.

Early users have been highly engaged. Here’s one of the reviews our client shared with us:

“ChurchCopy has fulfilled a need and alleviated a consistent pain point for us. Writing copy that maintains our church’s voice and identity to our congregation while also keeping an open front door to our surrounding community has just become a few minutes of work instead of a long back-and-forth editing process.”

Currently, the platform is actively evolving. With strong validation from real users, ChurchCopy.ai is now charting a course for sustained growth and broader adoption.